DESIGN AND IMPLEMENTATION OF A CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
3 BACKGROUND THE OF STUDY
Customer Relationship Management (CRM) system came into existence when companies were intent on developing stronger bonds with their customer. According to [Kenbrell, (2002)], CRM is the process of managing detailed information about individual customers and carefully managing all customer “touch point” to maximize customer loyalty.
I-cell Telecommunication Nigeria Ltd is a telecommunication firm located in Nigeria. This telecommunication came up fully in existence in 2008, but due to manual way of organizing there customer relationship, I now decide to develop a web base application to enable the customer have effective and interactive interface.
It is impossible to state precisely what Customer Relationship Management (CRM) means to everyone. The term has been applied to almost every element to business that even remotely interacts with a customer. In its infancy, by [Kosh (2004)], CRM systems were a series of mainframe or server based applications specific to sales, marketing and support business functions.
The applications were lightweight by today’s standards and did little more than capture and file critical data. But as cultural boundaries within organizations weakened individual freedoms of information gave way to sophisticated applications that could open business functions. By doing so, these applications created the vision of a single view of the customer.
For the first time, organizations could track and analyze shifting customer needs, link marketing campaigns to sales results, and monitor sales activities for improved forecasting accuracy and manufacturing demands.
Related Project Materials
FACTORS MILITATING AGAINST THE EFFECTIVE TEACHING - LEARNING OF COMPUTER SCIENCE IN JUNIOR SECONDARY SCHOOLS
Abstract
This project work is designed to investigate the Factors Militating against Teaching - Learning of Computer Sc...
THE ADMINISTRATION OF LOCAL GOVERNMENT AND CHALLENGES OF RURAL DEVELOPMENT
Abstract
The major concern of this research work is to assess the role of Idemili South Local Government Area of Anambra...
EMPLOYEES’ PERFORMANCE APPRAISAL AS A TOOL FOR ORGANIZATION GROWTH
ABSTRACT
This study examined the relationship between employees’ performance appraisal and organi...
THE USE OF FINANCIAL ACCOUNTING AS A TOOL FOR MANAGERIAL DECISION MAKING
ABSTRACT
The study examined the use of financial accounting as a tool for managerial decision making, a Study of Access...
PRINCIPALS’ COMMUNICATION STRATEGIES AND TEACHERS PRODUCTIVITY IN PUBLIC SECONDARY SCHOOL
Abstract
The topic research on was “influences of communication on teachers productivity in secondary schools in N...
ANALGESIC, ANTI-INFLAMMATORY AND TOXICITY STUDIES ON METHANOLIC LEAF EXTRACT OF ROTHMANNIA LONGIFLORA SALISB (RUBIACEAE) IN RATS AND MICE
ABSTRACT
The herbalists in several African Countries have used Rothmannia longiflora decoctions as febrifugal and analgesic agent. The pr...
AUN SENIOR PROJECT REPOSITORY
ABSTRACT
Every semester, students from each school in AUN take on their Senior Project. This project is expected to be a culmination of t...
AVAILABILITY AND STORAGE OF VACCINES IN COMMUNITY PHARMACIES
ABSTRACT
Vaccine preventable diseases remain the most common causes of childhood mortality with an esti...
DESIGN AND CONSTRUCTION OF 1KVA UNINTERRUPTED POWER SYSTEM (UPS)
ABSTRACT
A UPS system is a DC to AC conversion system of 1KVA power rating and expected to carry around 800 watts...
A REVIEW OF INTERNAL AUDITING AND ITS SIGNIFICANCE ON THE PERFORMANCE OF INSURANCE FIRMS IN NIGERIA
Background of the Study
Globally, auditing is an independent evaluation of an economic entity created b...
